CIC-Africa

Thinking Strategically about your Business in Africa?

At CIC, we support you with actionable insights that put you ahead of the market

Be at the forefront of innovations and market leadership

Our cutting-edge research techniques & methodologies deliver meaningful data, actionable insights and strategy

Our collective experience enables us to adapt and tailor research to suit your needs

At CIC, we have the best customization strategy; industry-client focused solutions hinged on our tested methodology and work approach

Strategy-driven and Results-oriented; we focus on delivering superior value to our clients

At CIC, we fuse data with strategic thinking to support you to deliver superior customer experience

Our Capabilities

Services We Offer

Consumer | Market

Usage & Attitude Studies
Pricing Study
Product/Concept Test (CLT, HUT)
Brand Name & Pack Test
Brand Health
Corporate Reputation & Image
Brand Equity Measurement
Market Sizing
Segmentation
Customer Satisfaction & Experience
Staff Attitude
Mystery Shopping

Communication

Concept Test
Advert Pre Test & Post Test
Promotion effectiveness
Sponsorship effectiveness
Brand Health
Audience/Listenership study

Business |Trade | Social

Distribution Checks
Retail Census & Audit
Mapping and Listing
Desk research
Feasibility studies
Opinion Polls

Our Footprint

We proudly operate across West and Central Africa, with a strong presence in four key markets: Ghana, Nigeria, Burkina Faso, and Democratic Republic of the Congo (DRC).